Stillness for a movement
Authored by: Monica  

The ETA is dead. Long live the ETA.


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220 years is a long time to live, even if one is talking about a watch movement. In a world that is made up of complications and competition, the ETA movement stood apart for a long time indeed. Born to several parents such as Lemania, Eterna, Peseux and Société Suisse pour l’Industrie Horlogère, ETA SA has its beginning in the year 1793. Its childhood was spent cavorting in the wonderful climes of Grenchen, Switzerland. Some of its friends were well known names such as Tissot, Omega and Hamilton. The ETA movement managed to make space for itself in their lives. But Fate cannot be denied and the Swatch Group took ETA under its wings.


After plenty of successes, ETA was cut in its prime by Swatch. In a fell swoop, ETA has been taken out of the equation by Swatch which has been allowed to cut supplies of this movement to its rivals. The decline in health of ETA had begun in 2002 when ETA had begun its battle with the Swiss Competition Commission and other competitors. Today, in a bittersweet move, ETA has been taken out of the reckoning. Even as several watch brands are left wondering about the vacuum in their lives, sources of consolation such as Ronda and Sellita are emerging. Survived by the Sellita SW200 and some other Japanese movements, ETA will be missed by at least a few of us in the watchmaking industry

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