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The buckle story of Luminox 3051BO
Authored by: Sean  

It is extremely interesting to note that Luminox has made a delightful tweak to their 3051BO. The brand has covered the buckle also in a deep black hue. Considering that the series is all about blackout or BO, it does make a lot of sense to switch the regular silver buckle to an all black finish.

 

It did get us thinking about how companies make these little twists and tweaks all the time. These modifications and improvements can be applied to business models, business strategies, products, logos, brand names and even corporate colours.

Kerning – not a word that we commonly use but for Google, it was the guiding philosophy to a minor modification of their logo. The second ‘g’ and ‘l’ in Google underwent a process of kerning (miniscule changes in spaces between characters) to shift them by a pixel!

While some of them are barely discernible, like the Google changes, the others like Luminox are pretty visible! Surely, Luminox lovers will like the BO series even more for its all-black appeal.

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