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The Five Tales Of IWC
Authored by: Sean  

Once upon a time, Florentine Ariosto Jones decided to travel into eastern Switzerland and build a castle. The year was 1868 and little did he know that his castle would stand – strong and stylish – even today. It may have been a fairy tale beginning for Jones but the “castle” he created is known as IWC or International Watch Company. If you travel to IWC land, you will appreciate why this story had to begin with the legend “Once upon a time”.

 

The magnificent Rhine moves sinuously through the neighborhood. The primal force of this river is reflected in the spirit of the founder. Jones was just 27 when he moved, against popular trends, from Boston to Schaffhausen. His grand plans of modern watch production were countered by huge distrust from the people who created watches in small homes. Yet, through it all, the founder of IWC persevered.

 

While there are plenty of watches that have ridden out of the castles of IWC and taken the world by storm, 5 of them are now available in the citadels of DiscountShop. The Portuguese, Portofino, Ingenieur, Pilots and Aquatimer are knights in shining armor in so many ways and here are their tales.

 

Portugal is a country famous for cork, Cristiano Ronaldo and Coa Valley but none of these are the reasons why IWC called one of its collections Portuguese. The Portugieser as it was known then was crafted on the specific brief given by Rodrigues and Teixeira, two Portuguese businessmen who traveled (which seems to be the theme in the IWC story) to IWC. They wanted a large watch and the Portuguese is a pioneer in large wristwatches. Shown here is the IWC Portuguese IW503202.

 

IWC Portuguese

IWC Portuguese

 

Any name which has a ‘genie’ in the middle has to be magical is not? The story of how IWC put the genie in Ingenieur begins as far back as 1888 though the first Ingenieur watch was launched only in 1955. It was a professional watch as you can see from the IWC Ingenieur IW322404 since IWC wanted to create a timepiece to protect it from magnetic fields. The watch was targeted at chemists and pilots.

IWC Ingenieur

IWC Ingenieur

 

Among the many picturesque destinations that you can travel to in Italy is a fishing village near Genoa. At first glance, you will think that this village has been painted into the landscape – it is that beautiful and chocolate box charming. The simple beauty of this little village is the reason why its name was chosen for this clutch of IWC watches – Portofino. Effortless and elegant, the Portofino watch is the epitome of cool chic as you can see in the IWC Portofino IW459002 shown below.

IWC Portofino

IWC Portofino

 

 

Speaking of pilots, the story of IWC takes off here in an interesting direction. Aviation inspired watches are very popular today and way back in 1940, IWC started making the Big Pilot’s Watch which took its design inspirations from cockpits and the Royal Air Force. From the year 2006, IWC also has added Pilot’s watches which were crafted to honor Antoine de Saint Exupéry, an early French aviator. Let the good looks of the IWC Pilots IW501902 give you wings.

IWC Pilots

IWC Pilots

 

Our tale of IWC, for now, ends with the Aquatimer. From the skies that inspired the Pilots collection to the oceans that forged the Aquatimer, IWC seems to have covered vast swatches of territory indeed in its conquest of time. The Aquatimer came into the world in 1967 and this was when scuba diving became a raging trend as well. Best in class water protection made this watch popular and its legacy continues even now – as showcased by the IWC Aquatimer IW376805.

IWC Aquatimer

IWC Aquatimer

 

Castle built, style conquered, kingdoms expanded and the promise of more to come – that’s the IWC story for you and watch lovers can live happily ever after.

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