Categories:
The Machine That Captured Time
Authored by: Sean  

The thumps and whomps of machines are a far cry from the sublime swooshes and strokes of a brush creating art right? They are different worlds and nary the twain shall meet. Yes, if it were the ‘non-wristwatch’ context that we were talking about. But in the ‘wristwatch world’, art, machinery, time, design, architecture, innovation, industry and emotion can all come together gloriously. And one brand that exemplifies this glory is SevenFriday.

 

DiscountShop is delighted to get SevenFriday on its shelves and to give you a look at these watches which are known best for their industrial design lines. Talking about this brand took me to their website and every element of their online presence celebrates machinery. You have to push red buttons like on the control panel of a machine to go from section to section. The descriptions of watches read like machine operating manuals!

 

SevenFriday was installed in the year 2012. Since then, its production line has come up with stunning timepieces that have become coveted because of their industrial elements. Imagine a watch brand getting associated with a cult following! This watch brand has 3 series of watches – V-Series, M-Series and P-Series.

 

One watch from the P-Series is the SevenFriday Industrial Essence P1B-1. Among its many interesting features is the animation ring that is inside the dial that functions as the minute track.

SevenFriday Industrial Essence P1B-1

SevenFriday Industrial Essence P1B-1

 

One of the M-Series watches that we are carrying right now is the SevenFriday M-Series M2-1. It brings together the heart of an artist and the head of a mechanic so gorgeously.

SevenFriday M-Series M2-1

SevenFriday M-Series M2-1

 

 

 

 

 

 

 

 

 

Video - https://youtu.be/EQK36A85piA

It has three customized discs and you can see how they operate to tell you time.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

From the P-Series comes the SevenFriday Industrial Engines P3-1. The animation ring on this watch has a motorcycle pattern! You will love the touches of red on this watch too.

SevenFriday Industrial Engines P3-01

SevenFriday Industrial Engines P3-01

 

 

 

 

 

 

 

 

 

Video - https://youtu.be/vqm52dPr2uA

The V-Series is full of watches that look like various industrial gauges. This series of watches is also the only one that has a circular dial.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The SevenFriday V-Series V2-01 gives you an NFC technology chip and a beautiful 4 level dial construction. There are only 4 static markers. It calls to mind good old fashioned machinery working efficiently.

SevenFriday V-Series V2-01

SevenFriday V-Series V2-01

 

H.G.Wells said, “There is nothing in machinery and engineering that obliges them to be ugly. Ugliness is the measure of imperfection.” So by that coin, isn’t the SevenFriday Industrial Revolution P2-2 a watch of magnificently beautiful proportions? Black and gold is always a great look for a machine!

SevenFriday Industrial Revolution P2-02

SevenFriday Industrial Revolution P2-02

 

If you want to see spiritual machinery at work, then take a look at the SevenFriday M-Series M1-1. 10 applied parts work with a silvern sensuality to tell time. You will love the sandblasted finish to this watch as well.

SevenFriday M-Series M1-1

SevenFriday M-Series M1-1

 

The colossal power generated by an industrial powerhouse has been distilled into the SevenFriday Industrial Essence P1-3.

SevenFriday Industrial Essence P1-03

SevenFriday Industrial Essence P1-03

 

 

 

 

 

 

 

 

 

Video - https://youtu.be/Fn8Q2hI7RvI

Industrial robotics has played a huge hand in inspiring this watch.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The primal power of industrial machinery and the refinement of art can indeed result in machines that capture time and SevenFriday is a potent example of the same.

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